Saturday Night RORC

Saturday Night RORC: Snapchat, Inc.

• Are the Snapchat Spectacles and other inventions bringing meaningful return when the hosting expense negates all profit?

Snapchat, Inc. (NASDAQ: SNAP) is still boxing it out in the early rounds after entering the open market, post IPO. CEO Evan Spiegel and the company have attracted a huge outpouring of support, raising billions of dollars. Snapchat, Inc. on its own has never generated a billion dollars in annual revenue. Furthermore, its revenue has never exceeded its cost of revenue, aka, Cost of Goods Sold (COGS). In other words, to make $1 they have had to spend more than $1 on personnel and bandwidth (hosting)... read SNAP's Return on Research Capital at Saturday Night RORC.

Saturday Night RORC: Apple, Inc.

• Return on Research Capital shows a downward trend for Apple. Perhaps there is a bigger product release still in the works due to disproportionate increase in R&D.

Apple, Inc. (NASDAQ: AAPL) recently posted a total revenue of $78.4B for Q1 2017. Tim Cook credited the record sales to strong holiday consumer activity. The largest section to receive Y/Y gains was their "Services." This includes popular app store purchases, Apply Pay and downloads connected with Apple Music... read AAPL's Return on Research Capital at Saturday Night RORC.

Saturday Night RORC: 2H 2016 Graph Slideshow

A review of Return on Research Capital charts/graphs for second half 2016. Each graph corresponds with a brief article hosted at DIY Stock Investor. Begin the stock slides.

Saturday Night RORC: Caterpillar, Inc.

• Return on Research Capital shows mild volatility for CAT; downward trend for Deere.

Caterpillar, Inc. (NYSE: CAT) and Deere & Company (NYSE: DE) compete in the Farm and Construction Industry. At the start of this season I have had the pleasure to observe both products in action. A test drive event for a new CAT C18 articulated truck would be a more exciting ride than a Tesla Model 3. None of that popular branding action occurs for this space, but like Elon Musk, they do partner with NASA... read CAT's Return on Research Capital at Saturday Night RORC.

Saturday Night RORC: Skullcandy, Inc.

• Skullcandy's 2015 RORC is taken from their expense titled Research and Innovation, which returns a high yield.

Skullcandy, Inc. (NASDAQ: SKUL) produces gaming headsets under the Skullcandy brand and Astro. This is sometimes forgotten as they are more commonly known for all-purpose headsets and earbuds. The gaming headsets directly compete with Turtle Beach (NASDAQ: HEAR) headsets, often sharing the same retail shelf space... full analysis of SKUL's Return on Research Capital at Saturday Night RORC.

Saturday Night RORC: Glu Mobile, Inc.

• Glu Mobile Inc. (NASDAQ: GLUU) creates mobile app games for smartphones and other mobile devices. Recent improvements now include the compatibility of virtual reality/VR headsets.

In a Business Insider interview, Jeff Bezos laid out the counterintuitive market for e-books. This was in response to complaints of driving down e-book pricing. As he explained, e-book pricing had to be competitive with not only print, but also with apps, mobile gaming, which compete for the same consumer dollar. Essentially, the old pop adage of, "why read a book when I can watch the movie," had been replaced to include app/game.... go to GLUU's Saturday Night RORC.

Saturday Night RORC: Neptune Technologies & Bioressources

• Neptune Technologies & Bioressources (NASDAQ: NEPT) is a leading producer of a patented krill oil.

The fatty acids EPA and DHA contained in Omega-3 are a focus of the Bill and Melinda Gates Foundation. They have given multiple grants pertaining to these ingredients and the improvement of infant neurodevelopment. NEPT has a unique case in tabulating the Return On Research Capital (RORC) metric... go to Neptune's Saturday Night RORC.

Saturday Night RORC: Tesla Motors, Inc.

• Tesla Motors, Inc. builds cars that run on electricity and stocks that run on hype.

Not that hype and speculation should be completely shunned. It's just that a portfolio can only take so much. If share ownership in Tesla Motors, Inc. included a minority interest in Space X, then I'd be excited. Of the vehicle manufacturers, Tesla Motors, Inc. is one of the leaders in Research and Development (R&D) spending. Click Saturday Night RORC to read more on Tesla Motors, Inc.

Saturday Night RORC: Yahoo!, Inc.

• Yahoo!, Inc. continues to struggle in the sector of online tech. 2015 RORC was $4.12 for every 2014 dollar of R&D.

This past week held the celebration of International Women's Day. Marissa Mayer was frequently referenced due to her business influence as the President and CEO of a leading technology company. Since July of 2012, Yahoo! Inc. (NASDAQ: YHOO) has been under her leadership and as of late, the object of scrutiny. Follow the link to read the full Saturday Night RORC of Yahoo!, Inc.

Saturday Night RORC: GoPro, Inc.

• GoPro, Inc. is an action camera tech company in a land of giants. 2015 showed a return of $10.67 for every 2014 dollar of R&D.

Research and Development (R&D) comes with cap levels and it's difficult to drive innovation in all directions. GoPro, Inc (NASDAQ: GPRO) has definitely taken a mile where the industry leaders gave an inch. Follow the link to read the full Saturday Night RORC of GoPro, Inc.

Night RORC: Facebook, Inc.

• Facebook, Inc. is a leader in the sector for RORC. 2015 showed a return of $6.72 for every 2014 dollar of R&D.

While there is no word of a Facebook, Inc. (NASDAQ: FB) drone to join the crowded space, they still create regular advancements. For example, the Facebook, Inc. facial recognition technology has been a pivotal application. Follow the link to read the full Saturday Night RORC of Facebook, Inc.